Getting My (Cake) Groove Back

Last year was a crazy year. So much happened during those 365 days, yet one of the biggest things to happen was closing my little bakery. We did not have a store front, ( we baked out of a commissary kitchen) which made things easier to close down, but emotionally it was still hard. At the time, the decision was the right one. I was exhausted from being pregnant with Liam, had a hard time finding good help, and I still wasn’t taking a paycheck. I sometimes would work 36 or more hours straight. I was going in a million directions with events, restaurant orders, personal orders, etc. It was draining. After almost 5 years of pouring myself into this, I crashed and I crashed hard. I wanted it closed and to move to Illinois to be near Bill’s family, and I didn’t want to look back.

Even though our doors were technically closed, I continued making smash cakes for my photographer friend. Over the past few weeks we have had a LOT of cakes and it made me realize how much I love to bake.

IIWith the smash cakes, I’m usually given colors and a theme and can be free and creative. I love doing it and it made me realize I’m ready to get back to baking after the break I’ve had.

How talented is Selena? These pictures are amazing. You can check her work out at http://www.selenastoneyphotography.com/. It’s pretty amazing. She did both newborn sessions for our kids. I’ll share those in another post.

When I look at the work Selena does, I just want my cakes to measure up. I also admire how hard she works to make her business a success. Basically, I’m really lucky to have a BFF I also look up to as a mom and businesswoman. (Selena is my “IDK WTF I’m doing as a parent and need help,” go to person……like when Talia stuck a popcorn kernel up her nose!)

Back to cake….

Of course for Talia’s cake smash, we went all out on the cake theme.

No, the cakes in the background are not real. They are dummy cakes. I use Styrofoam to decorate! Only the smash cake is real.

So as the life plan keeps evolving, I’ve decided to go back to baking. (I’m still going to write as well…)

When we get to Illinois, I can legally bake out of my house. I’m only going to make cakes, and I’m only selling directly to customers. I’m not going to work with restaurants or try and do events. The money, time, and energy needed for those things drive me to shut it all down before. I needed this time to step back and reevaluate what worked in my business and what didn’t. I think I can make it work again this time, and do it from the comfort of my own (new) home. I also think just doing cakes instead of over 75 pies, 50 flavors of cake, 40 cookie flavors, etc, etc, will help my success.

I’m really excited for this new beginning with cakes again. Follow me on Instagram @TinaRussoKinney to see more cake. I would also really love it if you liked my FB page!

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